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Car Park Data Management & Analysis

Car park data management can help Supermarkets, Shopping Centres, and Retail Parks. Helping them maximise their revenue by utilising underperforming areas in car parks.

Data collection is a popular tool for businesses to learn more about how their customers behave, and their preferences and to identify trends in consumer habits.

Car parks are the first and last place the majority of your customers experience when interacting with your brand.

This data can be analysed and acted upon to improve customer experiences in car park management. Understanding these trends will allow you to push for operational excellence and make efficient and innovative uses of the analysis before your clients even step inside your store.

Maximise Car Park Occupancy with Data Led Analysis

Drone Site Surveys collect periodic visual data at your car parks using drones. Then we use a machine learning algorithm to analyse the results, giving you answers to

  • Most and least used spaces and sections
  • Longest, shortest, and average time stays
  • Heat map of space occupancy throughout the day
  • Busiest times during opening hours
  • Gain insights into customer behaviour
  • Parent and Child, EV Charging, and Disabled Bay utilisation rates
  • Understand parking trends based on local and seasonal factors

The analysed data can give you a wealth of information on your customer habits. If your car parks are underutilised, the information can be used to support planning applications enabling you to maximise returns from your car park bay utilisation.

Big Data improving Customer Experience

Using Drones to Collect Visual Data

UAVs are a highly effective visual data collection tool. Drone Site Surveys are a specialist drone company that is Civil Aviation Authority licensed. We are also Constructonline Gold accredited, and insured for up to £10 Million.

Dependent on the data required, our drones can take images as frequently as every 10 minutes, giving a potentially huge data set to extrapolate information from.

We ensure the integrity of the data by setting parameters within the drone software that mean that every image is taken from exactly the same location, height, and perspective.

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Car Park Data Management & Analysis – The Algorithm

The algorithm we use was created by academics to visually analyse car park images and process the data collected.

Different from traditional detection or segmentation-based counting techniques, the proposed counting method is density estimation based.

Previously, before UAVs, the traditional counting cars to collect data method was predominantly by fixed surveillance style cameras. This type of data collection is very limited due to the Field of View of the cameras. To build the statistics of occupancy information, we fly the UAV many times periodically throughout a determined time frame.

All images contain geolocation data, along with time and date stamps. The picture analysis shows the percentage of individual car spaces occupied up to 10 decimal places. With this information, we can determine how many times the car space has been occupied throughout the timed data collection giving a highly accurate data-driven analysis. This capture allows the creation of detailed and accurate heat maps.

Benefits of Analysing Car Park Occupancy Data

Capturing and analysing data about visitors can allow for a fuller understanding of how long they typically stay at your car park. This information can be applied to implement a more efficient management strategy.

Through analysis, you will be able to identify when you have free spaces or when your site is at its maximum occupancy. Once you have this information, your team can make strategic management decisions that can directly impact your customer’s user experience and your bottom line.

How you can Maximise Car Park Revenue

From tackling parking abuse to generating extra revenue, analysing the collected data will give you insights that will allow you to implement an effective short and long-term car parking strategy.

If you have under utilised areas in your car parks, this data can be used in planning applications allowing revenue generating partners to maximise your space management.

There are many ways the data can be used, one instance is by understanding the quiet periods, time specific offers could be used to attract more customers and “level out” the usage.

Car Park Space Occupancy Heat Maps

Heat Maps – Car Park Occupancy Rates

By collecting and analysing the imagery captured by our drones, we can determine individual space occupancy and provide accurate heatmaps to our clients.

The data collected can provide various metrics including how many times individual spaces are utilised throughout the time period.

Once this analysis has been carried out and the results processed, this information could be used to maximise revenue and support planning applications.

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