Car Park Data Collection and Analysis
Car Park Data Management & Analysis
Car park data management can help Supermarkets, Shopping Centres, and Retail Parks. Helping them maximise their revenue by utilising underperforming areas in car parks.
Data collection is a popular tool for businesses to learn more about how their customers behave, and their preferences and to identify trends in consumer habits.
Car parks are the first and last place the majority of your customers experience when interacting with your brand.
This data can be analysed and acted upon to improve customer experiences in car park management. Understanding these trends will allow you to push for operational excellence and make efficient and innovative uses of the analysis before your clients even step inside your store.
Maximise Your Car Park Occupancy
Drone Site Surveys collect periodic visual data at your car parks using drones. Then we use a machine learning algorithm to analyse the results, giving you answers to
- Most and least used spaces and sections
- Longest, shortest, and average time stays
- Heat map of space occupancy throughout the day
- Busiest times during opening hours
- Gain insights into customer behaviour
- Parent and Child, EV Charging, and Disabled Bay utilisation rates
- Understand parking trends based on local and seasonal factors
The analysed data can give you a wealth of information on your customer habits. If your car parks are underutilised, the information can be used to support planning applications enabling you to maximise returns from your car park bay utilisation.
How we Analyse your Car Park?
Using Drones to Collect Visual Data
UAVs are a highly effective visual data collection tool. Drone Site Surveys are a specialist drone company that is Civil Aviation Authority licensed. We are also Constructionline Gold accredited, and insured for up to £10 Million.
Dependent on the data required, our drones can take images as frequently as every 10 minutes, giving a potentially huge data set to extrapolate information from.
We ensure the integrity of the data by setting parameters within the drone software that mean that every image is taken from exactly the same location, height, and perspective.
Heat Maps – Car Park Occupancy Rates
By collecting and analysing the imagery captured by our drones, we can determine individual space occupancy and provide accurate heatmaps to our clients.
The data collected can provide various metrics including how many times individual spaces are utilised throughout the time period.
Once this analysis has been carried out and the results processed, this information could be used to maximise revenue and support planning applications.
Arrange Drone Survey of your Car Park